SELL

(PERSUADE) [verb] [T] [past:] sold - to persuade someone that (an idea or plan) is a good one and likely to be successfulMy boss is very old-fashioned and I'm having a lot of trouble selling the idea of working at home occasionally.The chance of greater access to European markets would help sell the scheme to the President/the President the scheme. [+ two objects]Selling employers (on) the proposal to give their workers more time off is a real challenge. [T (+ two objects)]She's really sold on the idea of buying a new car (= She thinks it's a very good idea). [T]