also up-market
Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. (mainly BRIT)
Anne chose an ~ agency aimed at professional people.
...restaurants which years ago weren’t quite so ~ as they are today.
? downmarket
ADJ: usu ADJ n
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Upmarket is also an adverb. (in AM, usually use upscale )
Japanese firms have moved steadily ~...
? downmarket
ADV: ADV after v