n. 25B6; noun (informal) PUBLICITY, advertising, promotion, marketing, propaganda, push, puffery, build-up, boosting; fuss, excitement; informal hype, spiel, hoo-ha, hullabaloo, splash.
BALLYHOO
Meaning of BALLYHOO in English
Concise Oxford thesaurus English vocabulary. Краткий оксфордский словарь английского языка тезаурус. 2012