< World-Wide Web , information science > Repeating a word many times in a web page , in a (usually futile) attempt to increase its relevance ranking in a search engine 's index (to " spam " the index).
"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ .
See also spamdex .
(1997-04-09)