Meaning of BANNER in English
A component of a Web page containing an advertisement that is usually an inch or less tall and spans the width of the Web page. The banner contains a link to the advertiser's own Web site . Each page of my Glossary has a Link Exchange banner - a banner exchange program that many of us dedicated anoraks use to advertise each other's work.
English glossary of Internet and PC terminology. Английский глоссарий Интернет и ПК терминологии. 2012