Meaning of CPM in English
Cost Per Milleu; or cost per thousand impressions. Borrowed from the offline world of print publishing, CPM is also a common metric used to quantify online advertising rates. Targeted ads typically command a higher CPM than less targeted ads. See also impression and run-of-site ; contrast with click-through .
Internet PR English glossary. Английский словарь Интерет пиара и продвижения. 2012