noun
COLLOCATIONS FROM OTHER ENTRIES
allegience/loyalty to a king (= being faithful to the king )
▪
They were fighting out of loyalty to their king.
an oath of loyalty/allegiance/obedience
▪
They swore an oath of allegiance to the crown.
brand loyalty (= the tendency to always buy a particular brand )
▪
Advertising is used to sell a product and create brand loyalty.
give sb loyalty/obedience/respect
▪
The people were expected to give their leader absolute obedience and loyalty.
loyalty card
pledge (your) support/loyalty/solidarity etc
▪
He pledged his cooperation.
unswerving loyalty/commitment/support etc
▪
a politician with unswerving loyalty to the President
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
divided
▪
There is no indication or evidence that under such circumstances contact can be confusing or lead to divided loyalties .
▪
The ensuing mêlée was notable for many things, not least the extraordinary display of divided loyalties .
fierce
▪
As with any isolated and largely self-contained community the agricultural village was often the object of a fierce loyalty among its inhabitants.
▪
Residents are still proud of their city, and that fierce loyalty defines the team and its fans.
▪
Sutton's energy and commitment had bound the people on the Wapping Post together with fierce loyalty to each other and their publication.
▪
The MACs are tightly guarded and seem to engender fierce loyalty in their users.
▪
I appreciate your fierce loyalty to it.
great
▪
He has been netted by the Hague tribunal because no one showed greater loyalty to Karadzic.
▪
Hence smokers feel a great loyalty towards the practice of smoking and towards each other.
▪
The responsible show great loyalty , but they also make great demands upon other people.
▪
Charles showed great loyalty to his cancer victim wife Jill Ireland and deserves a new start.
local
▪
The paper took account of the need for a local government structure that reflects local loyalties and identity.
▪
What is the process by which local loyalties and parochial orientations give way to wider concerns?
▪
The massive mobilization attendant upon the regime was accompanied by a decline in sectional and local attitudes and loyalties .
national
▪
Divided by national and political loyalties , the country is being torn apart.
personal
▪
It is clear that neither of them could call on the personal loyalty of the royal servants in the duchy.
▪
Who had persuaded the other to defect, to betray his fundamental principles in the name of personal loyalty ?
▪
The personal loyalties of the aristocracy were torn.
▪
His sense of personal loyalty prevailed.
▪
Hitherto they had deliberately promoted internally, which served to reinforce the already strong personal loyalty .
▪
They had no personal loyalty to him and were too strongly unionised to accept his way of working.
political
▪
Divided by national and political loyalties , the country is being torn apart.
▪
The death and destruction had torn apart families whose political loyalties had also been divided in what was essentially a civil war.
▪
Are patterns of political loyalty changing in Southwest Birmingham?
▪
Some have accused Mrs Thatcher of applying tests of political loyalty in making appointments.
▪
It wanted the new structure to be a financially independent party with exclusive political loyalty from its members.
strong
▪
Buyers often develop strong loyalties to suppliers, preferring not to make changes unless they are unavoidable.
▪
This is particularly true for people who once felt a strong loyalty to their employer.
▪
As with the peasantry, strong ties of loyalty and obligation tend to prevent the development of permanent horizontal links.
▪
Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.
▪
Hitherto they had deliberately promoted internally, which served to reinforce the already strong personal loyalty .
▪
He said those benefits include higher productivity, lower turnover, less absenteeism and stronger loyalty from the workforce.
▪
A very cohesive group will demonstrate strong loyalty to its individual members and strong adherence to its established norms.
▪
Highly cohesive groups display a strong loyalty to their members and a strong adherence to group norms.
unswerving
▪
A reward for unswerving loyalty , no doubt.
▪
She has always demanded - and got - unswerving loyalty .
▪
All those years of unswerving loyalty to Alphonse Mobuto and this was all it had brought him.
■ NOUN
brand
▪
But brand loyalty is harder to win in the information and entertainment businesses.
▪
The marketer will try to encourage brand loyalty as a means of rendering the purchase process more comfortable and more satisfying.
▪
Console users take gaming seriously, and their brand loyalty is frightening.
▪
Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
card
▪
Called Beenz, it acts as a Web site loyalty card system.
▪
I flashed my supermarket loyalty card and was in.
▪
He had read her Sainsbury's loyalty card account.
▪
Publishers' restrictions do not, for example, allow us to issue a Dillons customer loyalty card .
customer
▪
Employee loyalty makes for customer loyalty and shareholder loyalty, too, according to Reichheld.
▪
Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.
▪
As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty .
▪
A.. Watch customer loyalty , retention rates, share of purchases.
▪
The reward is that, once a company has secured customer loyalty , customers will pay for the use of its platform.
▪
Competition and special deals mean that they can depend no longer on customer loyalty .
▪
The possible benefits from this strategy are customer loyalty , exclusion of competitors, less price competition and increased profit margins.
▪
The obverse of customer loyalty is brand switching.
party
▪
The normal forces of party loyalty did not help the government precisely because there was no official opposition.
▪
His Democratic Party loyalty turned him into an oracle who foresaw electoral disaster for his party in 1980.
▪
Pasaret is dismantling a hiring system where a job applicant's chief qualification was his or her party loyalty .
▪
To assure party loyalty , the precinct captains merely accompany the voter into the voting machine.
▪
There were larger numbers of Whig and Tories who found the pull of Court strong enough to override party loyalty .
▪
Such ideological conflicts overlap traditional party lines and erode traditional party loyalties .
▪
Again, party loyalty stopped this process.
▪
Both Democrats and Whigs wanted to gloss over sectional differences and cement party loyalties , not divide the country.
■ VERB
build
▪
As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty .
▪
Third, they should be based wherever possible on existing boundaries in order to maintain continuity and build upon traditional loyalties .
▪
There was a real incentive for operators to provide a quality service which built consumer loyalty .
▪
Our entire culture is built around those loyalties .
command
▪
Yet open markets still command intense loyalty .
▪
But in the long run the city of Mondovi could not command the loyalties of its dependent territory.
▪
She knew its subterranean power, its ability to command loyalty .
▪
He commands uncommon loyalty from workers despite sometimes harsh personnel policies.
▪
Much will depend on whether the government of Mr Hun Sen can continue to command the loyalty of its troops and bureaucrats.
▪
Because of this tradition and the power of their numbers, these organizations command deep loyalty from the workers.
divide
▪
It would probably divide its loyalties between the competing political authorities, leading in the worst case to civil war.
▪
He has reached the point where he will not tolerate any further evidence of divided loyalties .
feel
▪
Even the active minority will feel torn between conflicting loyalties .
▪
This is particularly true for people who once felt a strong loyalty to their employer.
▪
At least, to those he felt deserved his loyalty , and Auden was one such.
▪
It was impossible to feel loyalty to the constantly changing environment.
▪
Hence smokers feel a great loyalty towards the practice of smoking and towards each other.
▪
How could I feel any loyalty to an organization that allowed stuff like that?
▪
He felt his loyalties were divided.
▪
The people were dependent on itor rather on the Americansbut they felt no loyalty to it.
inspire
▪
Yet, at the same time, he inspires extraordinary loyalty .
▪
To inspire loyalty , the relenting deputy governor parceled out land to planters.
maintain
▪
For their part, the Kamajors maintained their loyalty to the ousted president and vowed to see to his return to power.
owe
▪
You owe them no loyalty ... you owe my country no enmity.
▪
He had betrayed her, taken another woman to their marriage bed and Eline no longer owed him any loyalty .
▪
But friends said yesterday she now felt she owed Wyman no further loyalty .
pledge
▪
The town remained prosperous and pledged its loyalty to its new owner in a rebellion against the Lancastrian government in 1452.
▪
Then he pledged loyalty to Frick and to his leadership.
retain
▪
In such circumstances the abilities of individual farmers to retain the loyalty and affection of their workers will be considerably tested.
▪
On the other, a message of continuity was needed to retain the loyalty of old ones.
▪
This refers to the ability of a group to retain the loyalty of its members and to attract new members.
reward
▪
Is this how he rewards the loyalty of the most gifted player of the last decade, arguably ever?
▪
I know how it amuses him to reward loyalty by handfuls; how he likes to make a test of friends.
▪
Not surprisingly, they were rewarded by deep loyalty and an overriding will to succeed.
show
▪
This reduction was largely achieved on a voluntary basis, and our employees showed remarkable resilience and loyalty , despite such difficulties.
▪
As Wendy's birthday fell on the Saturday her endeavours showed true loyalty to the Royal cause.
▪
Research showed that primary community loyalties operated at a level much lower than district boundaries.
▪
True marriage requires us to show trust, loyalty , stability, permanence and self-sacrifice.
▪
He has been netted by the Hague tribunal because no one showed greater loyalty to Karadzic.
▪
Charles showed great loyalty to his cancer victim wife Jill Ireland and deserves a new start.
▪
They were showing loyalty to their boss by drinking there.
win
▪
Marketing is about infinite improvements, by listening and by responding to people you increase involvement, engage commitment and win loyalty .
▪
Her pleasant manner wins her commitment and loyalty from friends and colleagues.
▪
The softness of your manner may appear to win their loyalty but only feeds their impertinence.
▪
In one short interview Stour had won her loyalty and her trust.
▪
These moves were hardly calculated to win her loyalty , already strained by Edward's favourites.
PHRASES FROM OTHER ENTRIES
divided loyalties
▪
During World War II, many families in the region had divided loyalties.
▪
He has reached the point where he will not tolerate any further evidence of divided loyalties.
▪
The ensuing mêlée was notable for many things, not least the extraordinary display of divided loyalties.
▪
There is no indication or evidence that under such circumstances contact can be confusing or lead to divided loyalties.
owe loyalty/allegiance etc to sb
▪
A number of communes were independent of any seigneur, and owed allegiance to the Crown alone.
▪
The authors come from a wide variety of backgrounds and owe allegiance to a wide diversity of schools of thought.
▪
The Empire, a loose alliance of city-states and provinces owing allegiance to its Emperor, and the kingdom of Bretonnia.
transfer your affections/loyalty/allegiance etc
▪
If Henry failed to abide by these terms his barons were to transfer their allegiance to Philip and Richard.
EXAMPLES FROM OTHER ENTRIES
▪
a family with a strong sense of loyalty
▪
Dalton showed unswerving loyalty to his employer throughout the trial.
▪
He acted out of loyalty to his friends.
▪
I would like to thank you all for your loyalty .
▪
political loyalties
▪
The war has created divided loyalties in many families, setting brother against brother and father against son.
▪
Your loyalty lies first and foremost with your family.
EXAMPLES FROM CORPUS
▪
And one aspect of his character she ought to have guessed at was his total loyalty to family.
▪
He had my affection and my loyalty , and I thought I deserved his trust.
▪
Indeed, there are times when the lobbyist will act more out of loyalty to his network than to his client.
▪
Most other Highlanders agreed, choosing loyalty to title rather than to individual.
▪
Since he is chosen by workers he is theoretically subject to extensive loyalty conflict.
▪
The embattled Chancellor had been hoping for a public show of loyalty from the Prime Minister.
▪
This, with his stupid loyalty and his awkward maleness, she found touching.