al ‧ lure /əˈljʊə $ əˈlʊr/ BrE AmE noun [singular, uncountable]
[ Date: 1500-1600 ; Origin: allure 'to attract' (15-21 centuries) , from Old French alurer , from luere ; ⇨ ↑ lure 2 ]
a mysterious, exciting, or desirable quality
allure of
the allure of foreign travel
At 50, she had lost none of her sexual allure.
—allure verb [transitive] :
harmonies that never fail to allure the listener
—alluring adjective :
the alluring magic of Hong Kong
—allurement noun [uncountable and countable]