Bur.ber.ry /ˈbɜːb ə ri $ ˈbɜːrbəri, -beri/ BrE AmE trademark
a British fashion company which is famous for the ↑ check pattern that it uses on its high-quality clothes and other products such as ↑ handbag s . During the 1990s, Burberry clothing became popular with FOOTBALL HOOLIGAN s and became ASSOCIATED (=connected in people’s minds) with ↑ chav culture.