con ‧ ceit /kənˈsiːt/ BrE AmE noun
[ Date: 1600-1700 ; Origin: conceit 'thought, opinion' (14-19 centuries) , from conceive , on the model of deceive , deceit ]
1 . [uncountable] an attitude that shows you have too high an opinion of your own abilities or importance SYN conceitedness :
The conceit of the woman!
2 . [countable] technical an unusual way of showing or describing something in a play, film, work of art etc:
His sermons were full of puns and conceits.