dem ‧ o ‧ graph ‧ ic /ˌdeməˈɡræfɪk◂/ BrE AmE noun
1 . demographics [plural] information about a group such as the people who live in a particular area:
the demographics of a newspaper’s readership
2 . [countable] a part of the population that is considered as a group, especially by advertisers who want to sell things to that group:
the 21–40 demographic
—demographic adjective :
demographic change