in ‧ no ‧ vate AC /ˈɪnəveɪt/ BrE AmE verb [intransitive and transitive]
[ Word Family: adjective : ↑ innovative , ↑ innovatory ; verb : ↑ innovate ; noun : ↑ innovation ]
[ Date: 1500-1600 ; Language: Latin ; Origin: past participle of innovare , from novus 'new' ]
to start to use new ideas, methods, or inventions:
the need for large businesses to innovate
The company has successfully innovated new products and services.