I. mar ‧ ket 1 S1 W1 /ˈmɑːkət, ˈmɑːkɪt $ ˈmɑːr-/ BrE AmE noun
[ Word Family: noun : ↑ market , ↑ marketing , marketeer., marketer; verb : ↑ market ; adjective : ↑ marketable ]
[ Date: 1100-1200 ; Language: Old North French ; Origin: Latin mercatus 'buying and selling, marketplace' , from mercari 'to buy and sell' , from merx 'things to sell' ]
1 . PLACE TO BUY THINGS [countable]
a) a time when people buy and sell goods, food etc, or the place, usually outside or in a large building, where this happens:
I usually buy all my vegetables at the market.
fish/fruit and vegetable/flower etc market
There’s a good antiques market here on Sundays.
street market (=with a lot of different people selling things from tables, ↑ stall s etc in the street)
b) American English a shop that sells food and things for the home SYN grocery store
2 . the market
a) the ↑ stock market :
Most analysts are forecasting a further downturn in the market.
As soon as she graduated from college, she started to play the market (=risk money on the stock market) .
The markets (=all the stock markets in the world) are better prepared for a weakening economy than they were ten years ago.
b) the total amount of trade in a particular kind of goods:
Honda is trying to increase its market share.
the state of the art market
the housing/property etc market
Investors in the property market are worried about rising inflation.
the market in
the world market in aluminum
⇨ ↑ bear market , ↑ bull market
c) the system in which all prices and wages depend on what goods people want to buy, how many they buy etc:
The president believes prices should be determined by the market, not the government.
⇨ ↑ free market
3 . on the market available for people to buy:
The manufacturers say the device will be on the market by May.
Handguns are freely available on the open market (=for anyone to buy) .
They knew it wasn’t a good time to sell their house, but they still put it on the market (=offered it for sale) .
a revolutionary new drug that has just come onto the market
► Do not say ‘in the market’. Say on the market.
4 . COUNTRY/AREA [countable] a particular country or area where a company sells its goods or where a particular type of goods is sold:
Our main overseas market is Japan.
international/home/UK etc market
The domestic market makes up about 75% of their sales.
market for
The world’s largest market for illegal drugs is the US.
5 . PEOPLE WHO BUY [singular] the number of people who want to buy something, or the type of people who want to buy it
market for
The market for specialist academic books is pretty small.
Is there a market for his invention?
niche/specialist market
6 . be in the market for something to be interested in buying something:
This is a bad time to be in the market for a new car.
7 . the job/labour market the people looking for work, and the number of jobs that are available:
The job market has been badly hit by the recession.
8 . a buyer’s/seller’s market a time that is better for buyers because prices are low, or better for sellers because prices are high:
I’ll look for a house next year when it’s more of a buyer’s market.
⇨ corner the market at ↑ corner 2 (3), ⇨ price yourself out of the market at ↑ price 2 (4)
II. market 2 BrE AmE verb [transitive]
[ Word Family: noun : ↑ market , ↑ marketing , marketeer., marketer; verb : ↑ market ; adjective : ↑ marketable ]
1 . to try to persuade people to buy a product by advertising it in a particular way, using attractive packages etc:
If you could ever figure out how to market this you’d make a fortune.
market something for somebody
They plan to market the toy for children aged 2 to 6.
market something as something
Electric cars are being marketed as safe for the environment.
2 . to make a product available in shops:
The turkeys are marketed ready-to-cook.
• • •
THESAURUS
▪ advertise verb [intransitive and transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement:
Some universities advertise on television.
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She has signed a deal to advertise the company's haircare products.
▪ promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television:
He's in London to promote his new album.
▪ market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them:
The collection is being marketed as clothing for climbers and skiers.
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Most companies have agreed not to market products to children under 12.
▪ publicize ( also publicise British English ) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc:
He had done a lot of interviews to publicize his new book.
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The hostages' case has been widely publicized.
▪ hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information:
The boxing match was being hyped as the biggest fight of the decade.
▪ plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio:
Marc was on the show to plug his new play.