PUBLICITY


Meaning of PUBLICITY in English

pub ‧ lic ‧ i ‧ ty S3 W3 /pʌˈblɪsəti, pʌˈblɪsɪti/ BrE AmE noun [uncountable]

[ Word Family: noun : ↑ public , ↑ publication , ↑ publicist , ↑ publicity ; verb : ↑ publicize ; adverb : ↑ publicly ; adjective : ↑ public ]

1 . the attention that someone or something gets from newspapers, television etc:

Standards in education have received much publicity over the last few years.

bad/good/unwelcome etc publicity

It’s important to gain good publicity for the school.

The adverse publicity had damaged sales.

2 . the business of making sure that people know about a new product, film etc or what a particular famous person is doing:

Who’s going to do the show’s publicity?

The Government has launched a publicity campaign.

Is their much-reported romance just a publicity stunt (=something that is only done to get publicity) ?

• • •

COLLOCATIONS

■ adjectives

▪ bad publicity ( also adverse/negative publicity formal )

Fatty foods have received much bad publicity in recent years.

|

They don't want any more adverse publicity.

▪ good publicity

Top exam results are good publicity for schools.

▪ free publicity

Giving away samples is one way of getting free publicity for your products.

▪ widespread/wide publicity

The scandal had received widespread publicity.

▪ national publicity

Candidates aim to get national publicity during election campaigns.

▪ considerable/massive/extensive publicity

The opening of the trial generated considerable publicity.

▪ maximum publicity

Throughout the strike, the workers achieved maximum publicity for their demands.

▪ unwelcome publicity

Their relationship had attracted unwelcome publicity.

■ verbs

▪ get publicity ( also receive publicity )

Climate change is getting a lot of publicity.

|

Such studies have received a lot of publicity.

▪ attract publicity

Two recommendations in the report have attracted publicity.

▪ gain publicity

Appearing on a chat show means you gain publicity.

▪ generate publicity

The publication of the book generated an enormous amount of publicity.

▪ give publicity to something

Much publicity was given to their allegations in the British press.

▪ avoid publicity

They wanted to settle the matter quietly in order to avoid bad publicity.

▪ shun publicity

He lives quietly in Acton with his wife and two sons and shuns publicity.

▪ seek publicity

He sought neither reward nor publicity for his work.

■ phrases

▪ the glare of publicity (=a lot of publicity, which can make you feel uncomfortable)

He carried on his life in the full glare of publicity.

▪ a blaze of publicity (=a lot of publicity)

His marriage broke up in a blaze of publicity.

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.