AMARANTH

noun Etymology: Latin amarantus, a flower, from Greek amaranton, from neuter of amarantos unfading, from a- + marainein to waste away Date: 1548 any of a large genus ( Amaranthus of the family Amaranthaceae, the ~ family) of coarse annual herbs including forms cultivated as food crops and various pigweeds, a flower that never fades, a red azo dye