n.
Pronunciation: - ˌ w ə rd
Function: noun
Date: 15th century
1 : a word or phrase used as a sign of recognition among members of the same society, class, or group
2 a : a word or motto that embodies a principle or guide to action of an individual or group : SLOGAN < “ safety ” is our watchword > b : a guiding principle <change is the watchword for both parties>