noun
ADJECTIVE
▪ clever , effective , good
▪ poor
▪ aggressive
▪ online
▪ mass
▪ niche
▪ direct , one-to-one ( AmE ), targeted
▪ guerrilla ( esp. AmE ), interactive , viral , word-of-mouth
▪
Users downloaded the ad and sent it on to friends, a pure form of viral ~.
▪ global , international , worldwide
VERB + MARKETING
▪ do
▪
The company has done some effective ~ of the new model.
▪ improve
MARKETING + NOUN
▪ campaign , exercise ( esp. BrE ), strategy
▪ blitz , effort , push
▪
The film was a flop, despite a big ~ blitz.
▪ gimmick , ploy , tool
▪ hype
▪
Everyone will tell you their product is best but this is just ~ hype.
▪ director , executive , manager
▪ consultant , guru , specialist
▪ agency , company , department , firm ( esp. BrE )
▪ budget
▪
We don't have a huge ~ budget and rely on word-of-mouth.
PREPOSITION
▪ in ~
▪
She works in ~.
▪ through ~ , with ~
▪
We could get more sales through better ~.
PHRASES
▪ sales and ~