/ ˈbleɪtnt; NAmE / adjective
( disapproving ) ( of actions that are considered bad ) done in an obvious and open way without caring if people are shocked
SYN flagrant :
a blatant attempt to buy votes
It was a blatant lie.
► bla·tant·ly adverb :
a blatantly unfair decision
He just blatantly lied about it.
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WORD ORIGIN
late 16th cent.: perhaps an alteration of Scots blatand bleating . It was first used by Spenser as an epithet for a thousand-tongued monster produced by Cerberus and Chimaera, a symbol of calumny (slander), which he called the blatant beast . It was subsequently used to mean clamorous, offensive to the ear , first of people (mid 17th cent.), later of things (late 18th cent.); the sense unashamedly conspicuous arose in the late 19th cent.