/ kriˈeɪtɪv; NAmE / adjective , noun
■ adjective
1.
[ only before noun ] involving the use of skill and the imagination to produce sth new or a work of art :
a course on creative writing (= writing stories, plays and poems)
the creative and performing arts
creative thinking (= thinking about problems in a new way or thinking of new ideas)
the company's creative team
the creative process
2.
having the skill and ability to produce sth new, especially a work of art; showing this ability :
She's very creative—she writes poetry and paints.
Do you have any ideas? You're the creative one.
► cre·ative·ly adverb
► cre·ativ·ity / ˌkriːeɪˈtɪvəti; NAmE / noun [ U ]:
Creativity and originality are more important than technical skill.
■ noun
1.
[ C ] a person who is creative :
The exhibition features the paintings of local creatives.
2.
[ U ] creative ideas or material :
We need to produce better creative if we want to attract big clients.