/ ˈlʊərɪd; ˈljʊər-; NAmE ˈlʊr-/ adjective ( disapproving )
1.
too bright in colour, in a way that is not attractive
2.
( especially of a story or piece of writing ) shocking and violent in a way that is deliberate :
lurid headlines
The paper gave all the lurid details of the murder.
► lur·id·ly adverb
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WORD ORIGIN
mid 17th cent. (in the sense pale and dismal in colour ): from Latin luridus ; related to luror wan or yellow colour.