a short, interesting, sometimes humorous news item used to fill leftover space on the page. The most widely read "articles" in any newspaper, fillers constitute an excellent (and often overlooked) vehicle for obtaining press coverage for an organization.
ADVERTISING FILLER
Meaning of ADVERTISING FILLER in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012