a clickthrough is what is counted by the advertising or sponsoring site as a result of an ad click. When a user clicks on a banner ad, it is counted as one clickthrough. Some advertisers are willing to pay only for clickthroughs rather than for ad impressions, mostly because a clickthrough denotes action, whereas an impression may or not be actually seen.
INTERNET AD CLICKTHROUGH
Meaning of INTERNET AD CLICKTHROUGH in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012