ordering questions in a questionnaire where the specific questions are asked before the general questions. The approach can be useful where respondents do not have strong feelings or a general view on a subject. Research Judgement Sample - a type of non-probability sample where the selection of units is based on the judgement of the researcher.
RESEARCH INVERTED FUNNEL APPROACH
Meaning of RESEARCH INVERTED FUNNEL APPROACH in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012