I. ˈmantrə, ˈmən- noun
also man·tram -trəm
( -s )
Etymology: Sanskrit mantra, literally, speech, hymn, incantation, from manyate he thinks — more at mind
1. : a Vedic hymn or prayer
2. : a verbal spell, ritualistic incantation, or mystic formula used devotionally in popular Hinduism and Mahayana Buddhism
II. noun
: slogan : watchword
“quality, not quantity” is their mantra