ˈmezməˌrizəm, -esm- noun
( -s )
Etymology: F. A. Mesmer died 1815 Austrian physician + English -ism
1. : hypnotic induction by Mesmer's method believed to involve animal magnetism ; broadly : hypnotism
2.
a. : a state induced by hypnotic induction especially by Mesmer's method
b. : hypnotic appeal : intense fascination