noun
1. : a price at which an article is resold by a business concern that buys it for resale
2.
a. : a price suggested (as by a producer) as proper to be charged on resale of an article usually to the ultimate consumer
b. : a stipulated price under the various state price maintenance laws at which a branded article must be resold as agreed with the brand owner or a minimum price below which such article cannot be lawfully resold