— assurer, assuror , n.
/euh shoor", euh sherr"/ , v.t., assured, assuring .
1. to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
2. to cause to know surely; reassure: He assured himself that no one was left on the bus.
3. to pledge or promise; give surety of; guarantee: He was assured a job in the spring.
4. to make (a future event) sure; ensure: This contract assures the company's profit this month.
5. to secure or confirm; render safe or stable: to assure a person's position.
6. to give confidence to; encourage.
7. Chiefly Brit. to insure, as against loss.
[ 1325-75; ME as ( e ) uren, assuren aseurer assecurare, equiv. to L as- AS- + secur- (see SECURE) + -a- thematic vowel + -re inf. suffix ]