/rits/ , n.
1. ostentatious or pretentious display.
2. put on the ritz , Informal. to live in elegance and luxury, esp. to make an ostentatious show of one's wealth: They put on the ritz to impress their guests. Also, put on the Ritz .
v.t.
3. Slang. to treat with condescension; snub: The star ritzed the reporters and got a bad press.
[ 1925-30; after the sumptuous hotels founded by César Ritz (d. 1918), Swiss entrepreneur ]