Branch of ornamental horticulture concerned with growing and marketing flowers and ornamental plants, as well as with flower arrangement.
Because flowers and potted plants are largely produced in plant-growing structures in temperate climates, floriculture is largely thought of as a greenhouse industry; however, many flowers are cultivated outdoors. Both the production of cuttings to be grown in greenhouses or for indoor use (foliage plants) are usually considered part of floriculture. See also {{link=nursery">nursery .