AGITPROP

(from Russian agitatsiya propaganda, agitation propaganda), communist political strategy in which the techniques of agitation and propaganda are used to influence and mobilize public opinion. The twin strategies of agitation and propaganda were originally elaborated by the Marxist theorist Georgy Plekhanov, who defined propaganda as the promulgation of a number of ideas to an individual or small group, and agitation as the promulgation of a single idea to a large mass of people. Expanding on these notions in his pamphlet What Is to Be Done? (1902), Vladimir I. Lenin stated that the propagandist, whose primary medium is print, explains the causes of social inequities such as unemployment or hunger, while the agitator, whose primary medium is the spoken word, seizes on the emotional aspects of these issues to arouse his audience to indignation or action. Agitation is thus the use of political slogans and half-truths to exploit the grievances of the masses and thereby mold public opinion and mobilize public support. Propaganda, by contrast, is the reasoned use of historical and scientific arguments to indoctrinate the educated and enlightened members of society, and it includes in its sphere the political education and training of party members. The term agitprop itself originated as a shortened form of the Agitation and Propaganda Section of the Central Committee Secretariat of the Communist Party in the U.S.S.R. This department of the Central Committee was established in the early 1920s with the functions of determining the content of all official information, overseeing political education in schools, watching over all forms of mass communication, and mobilizing public support for party programs. Every unit of the Communist Party in the Soviet Union, from the republic level to the local-party level, had an agitprop section; at the local level, agitators (party-trained spokesmen) were the chief points of contact between the party and the masses. The word agitprop is used in English to describe such departments and, by extension any work, especially in the theatre, that aims to educate and indoctrinate the public. It typically has a negative connotation, reflecting Western distaste for the overt use of drama and other art forms to achieve political goals.