FARRAR, MARGARET PETHERBRIDGE

born March 23, 1897, New York, N.Y., U.S. died June 11, 1984, New York City ne Margaret Petherbridge American editor whose enormously popular series of crossword puzzle books capitalized on the nascent American passion for those diversions. Margaret Petherbridge was educated at the Berkeley Institute in Brooklyn and at Smith College, from which she graduated in 1919. After a year as a secretary in a bank, she obtained a position with the New York World, where she soon found herself in charge of the weekly crossword puzzle, a Sunday feature the World had pioneered in 1913. By 1922 crossword puzzles were catching on with a wide public, and within a couple of years they were a genuine national craze. In 1924 Petherbridge joined F. Gregory Hartswick and Prosper Buranelli in editing the Cross Word Puzzle Book, the first such book ever published. It seemed such a gamble that the publisher, Simon & Schuster, issued it under another imprint. It was instead a huge success, selling nearly 400,000 copies in its first year, and successors appeared at the rate of about two a year thereafter under Petherbridge's editorship. She later edited a series of similar books for Pocket Books and a Crossword Puzzle Omnibus series. Meanwhile, in May 1926, she married author and publisher John C. Farrar. Crossword puzzles became an established department of most newspapers, where they attracted legions of loyal fans. The only major American daily to refuse to include crossword puzzles was the New York Times, which had also shunned the comic strip. In February 1942 the Sunday edition of the Times began printing a crossword puzzle, and in September 1950 it became a daily feature as well, in both instances under Farrar's editorship. She remained at the Times, also editing 18 collections of Times crossword puzzles, until her retirement in December 1968. She was appointed a director at the publishing firm Farrar, Straus and Giroux in 1974 and remained in that post for the rest of her life. When she died in 1984, she was working on her 134th book of crossword puzzles. Her record of publishing from 1924 to 1984 represents the longest-running continuous series in American publishing history.