QUANT, MARY

married name Mrs. A. Plunket Greene born Feb. 11, 1934, London, Eng. English dress designer of youth-oriented fashions, responsible in the 1960s for the Chelsea look of England and the widespread popularity of the miniskirt and hot pants. Quant attended Goldsmith's College of Art, London, and spent two years designing hats for the Danish milliner Erik. In partnership with her husband and a friend, she opened a boutique called Bazaar, on the King's Road in London in 1957. It was an immediate success, and within seven years the company had expanded throughout Europe and the United States and was mass-producing designs on a multimillion-dollar annual scale. Quant's designs reflected a shift in fashion from the establishment to youth as the source of inspiration. Her best-known fashions of the 1960s were similar in feeling to the outfits worn by little girls to dancing classshort pleated skirts, white anklets, and black-patent, ankle-strap shoes. In the early 1970s, Quant stopped manufacturing but continued to design clothing, furs, lingerie, household linens, and eyeglass frames. She also continued to direct the cosmetics business that she started in 1955. Quant was named a member of the Order of the British Empire in 1966, and throughout the late 1960s she received several other awards for her achievements in fashion design. From 1973 to 1974 she held a retrospective exhibition of 1960s fashion at the London Museum, and from 1976 to 1978 Quant worked on the advisory council for the Victoria and Albert Museum. Quant by Quant, an autobiography, was published in 1966.