[esp. US] esthetics [noun] [U]Aesthetics is the formal study of art, esp. with relation to the idea of beauty.One of the central questions in aesthetics is whether beauty is in the eye of the beholder, or whether there is something within an object itself which makes it beautiful.Eisenstein was the first to draw up and codify a formal aesthetics for the cinema.
AESTHETICS
Meaning of AESTHETICS in English
Cambridge English vocab. Кембриджский английский словарь. 2012