CRINGE

[verb] [I] - to move away while trying to make yourself smaller in order to escape from something or someoneHe knows when he's about to be hit and just cringes back in terror.(informal) We all cringed (with embarrassment) (= felt very uncomfortable) at her terrible jokes.(UK informal) If you describe someone or something as cringe-making, you mean that it makes you feel embarrassed because it is so bad.Isn't he awful - just look at that cringe-making nylon suit!