FLAUNT

[verb] [T] [esp. disapproving] - to show or make obvious (something you are proud of) in order to get admirationThey flaunt their wealth by driving around in a Rolls-Royce.Ever since he started working out, he likes to flaunt himself (= show his body) at every opportunity. [T](esp. disapproving) To flaunt something, such as a rule or tradition, is to intentionally ignore it.The company continues to flaunt convention/tradition.