PROMO

[noun] [C] [plural] promos [informal] - a short film which is made to advertise a product, esp. a record of modern popular musicIt's a short promo, made to accompany the release of the group's latest record.(US and ANZ) A promo is also an advertisement, broadcast announcement, discussion with a writer, film producer, actor, etc. which is designed to give attention to a book or film in order to increase sales.In Chicago she'll appear on two talk shows and sign books at Doubleday as promos for her new novel.