e-dazzle [esp. US] - (confusion caused by) very noisy and noticeable activity or very colourful appearance, intended to attract attentionAmid all the razzle-dazzle of the party convention, it was easy to forget about the real political issues.
RAZZL
Meaning of RAZZL in English
Cambridge English vocab. Кембриджский английский словарь. 2012