(EFFECTIVE) [adjective] -ier, -iest approving - immediately effective in getting people's attention or communicating an ideaThe magazine will be launched in September with a snappy design.They're looking for a snappy slogan to communicate the campaign's message.The play contained some good snappy dialogue.See also snappy at snap (MOVE QUICKLY).
SNAPPY
Meaning of SNAPPY in English
Cambridge English vocab. Кембриджский английский словарь. 2012