(~s)
A ~ is a plan that is intended to achieve a particular effect, often by deceiving people. (FORMAL)
Trade discounts may be used as a competitive ~ to secure customer loyalty.
= ploy
N-COUNT
(~s)
A ~ is a plan that is intended to achieve a particular effect, often by deceiving people. (FORMAL)
Trade discounts may be used as a competitive ~ to secure customer loyalty.
= ploy
N-COUNT
Collins COBUILD. Толковый словарь английского языка для изучающих язык Коллинз COBUILD (международная база данных языков Бирмингемского университета) . 2012