adj. 25B6; adjective
a competitive player : AMBITIOUS, zealous, keen, pushy, combative, aggressive; informal go-ahead.
a highly competitive industry : RUTHLESS, aggressive, fierce; informal dog-eat-dog, cut-throat.
competitive prices : REASONABLE, moderate, keen; low, inexpensive, cheap, budget, bargain, reduced, discount; rock-bottom, bargain-basement.
apathetic, exorbitant.