adj. 25B6; adjective DEMURE, (prim and) proper, formal, stuffy, strait-laced, prudish; prissy, mimsy, priggish, puritanical; Brit. po-faced; informal starchy.
PRIM
Meaning of PRIM in English
Concise Oxford thesaurus English vocabulary. Краткий оксфордский словарь английского языка тезаурус. 2012