Used in the context of general equities. Process by which the activities of stop orders in a declining or advancing market causes further downward or upward pressure on prices , thus triggering more stop orders and more price pressure, and so on.
SNOWBALLING
Meaning of SNOWBALLING in English
Campbell R. Harvey. Hypertextual finance English glossary. Английский словарь гипертекстовых финансов. 2012