{adv. phr.} Exactly the opposite; rather; instead. * /The principal thought that the children went to the zoo; on the contrary, they went to the bakery./ * /"You don't like football, do you?" "On the contrary, I like it very much."/ Compare: TO THE CONTRARY.
ON THE CONTRARY
Meaning of ON THE CONTRARY in English
Dictionary of English idioms . Словарь английских идиом. 2012