noun
COLLOCATIONS FROM OTHER ENTRIES
a law/accounting/advertising etc firm
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She was offered a job with a law firm.
a media/marketing/advertising etc blitz
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The campaign was launched with a nationwide publicity blitz.
advertising agency
ambient advertising
an advertising ban
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Is an advertising ban a denial of freedom of speech?
an advertising slogan
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The company has dropped its original advertising slogan.
an advertising/employment/travel etc agency
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a local housing agency
an advertising/marketing/sales campaign
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The store ran a television advertising campaign just before Christmas.
cigarette advertising
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All cigarette advertising has been banned.
cinema advertising
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a cinema advertising campaign for Levi jeans
subliminal advertising (= with hidden messages and pictures in it )
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subliminal advertising
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
free
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It's like free advertising , so most companies co-operate.
local
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There was certainly a distinct local advertising market available to support it.
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So is assessing the effectiveness of local advertising .
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A new budget of £1,500 for the next six months should be enough for local advertising .
national
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Can not afford national advertising , so relies on verbal testimonials to expand business, so eager to please.
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The dual colour technique has resulted in a renowned piece of photography which has been translated into quality national press advertising .
■ NOUN
agency
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An engineering plant and an advertising agency are different and this difference will be reflected in their organisational design.
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Two years ago, an advertising agency plastered the Paris Metro stations with posters featuring kissing couples for a soft drink promotion.
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Saatchi and Saatchi, the advertising agency , has plunged into loss.
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Presumably its resources were thought to have been supplanted by those of the advertising agency that helped the Conservative Party to power.
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But then the managing director of the advertising agency responsible for the advertisement owned up.
ban
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An advertising ban will save many children from being misled into thinking smoking is a smart, sophisticated practice.
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For what other reason does he oppose a blanket advertising ban on tobacco?
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Nevertheless, it has to be recognised that several interests may feel threatened by an advertising ban .
budget
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There's going to be another hungry mouth to feed out of your advertising budgets come October.
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A percentage of the takings is usually allocated to advertising: this is the advertising budget .
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The Benson &038; Hedges advertising budget for 1988 was £5 million.
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Only 0.3 percent. of the advertising budget is spent on electoral registration.
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Applications software not only brings extra development costs but needs selling, which means hefty marketing and advertising budgets .
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Many retailers today rely simply on jacket design and advertising budgets and never bother to read a text at all.
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Kew currently has an advertising budget of £20,000, which does not include Wakehurst Place.
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According to Yershon, this caution is reflected in pessimism over advertising budgets .
business
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James Green, right, is twenty and is just starting out in the advertising business .
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And Walsh piled on the pressure to get promises of advertising business .
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Brainstorming on creative tasks has been a major activity in the advertising business where it began in the 1930s.
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It aims to give writers and art directors a thorough grounding of the advertising business and valuable first-hand experience.
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Married since college, they run a highly successful advertising business and appear to have the perfect marriage.
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The whole rationale of a global advertising business is under question.
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Costs ... Production costs, for all aspects of the advertising business , have become an increasingly major issue in recent years.
campaign
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The government has started an advertising campaign that will draw attention to health hazards.
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Police hope the bus advertising campaign will help heighten public awareness of Operation Blade.
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That is no reason not to provide an advertising campaign to cover the whole of the country.
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A very much smaller advertising campaign was therefore mounted in the press and on commercial television.
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As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign .
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It is however essential for the drinks industry to ensure that its advertising campaigns do not target vulnerable groups such as young people.
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Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns .
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Also it is hoped to monitor the current advertising campaign and to assess the reaction to diesel power.
cigarette
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Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.
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In addition, government policies need to be believable; banning cigarette advertising would almost certainly cut consumption.
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This suggests they tend to pay more attention to cigarette advertising .
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Michel Charasse has put forward an amendment which would allow cigarette advertising at the Grand Prix.
executive
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There's a highly successful advertising executive , once handsome and athletic, now eaten away and ravaged.
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Visual communication is not the exclusive domain of the graphic designer or the advertising executive .
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Guppy and Marsh, son of a multi-millionaire advertising executive , each had £15,000 shares in Inca.
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He was born in New York to an advertising executive and his journalist wife.
expenditure
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How much should society view this advertising expenditure as a waste of resources?
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Decisions about advertising expenditure will usually be made in conjunction with assessments about the position of the product in its life-cycle.
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The main acquisition charges so deferred are direct advertising expenditure and costs associated with the telesales and underwriting staff.
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Another approach to advertising expenditure is to base it on what the competition is spending.
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For instance, the larger the sales force, the less the need for heavy advertising expenditure .
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For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.
industry
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The advertising industry was in deep recession.
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Now there's no denying that 1991 was not a good year for the advertising industry .
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The dispute was seen as an important test case in the advertising industry over the issue of staff and client defections.
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The advertising industry is skilled in this kind of juggling.
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Media Training leading to the development of media talent in the advertising industry remains a high priority for Express in 1992.
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Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
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The annual ceremony recognises quality and achievement in all aspects of personnel advertising and is judged by representatives from the advertising industry .
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But now the pressure will shift to revenues as the advertising industry environment sours.
revenue
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Emap boosted profits by 50% to £14.8m in the six months to October 3, despite flat advertising revenue .
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Between 200 and 300 new commercial stations could come on air in the 1990s and intense competition for advertising revenue is inevitable.
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They also say up to £70m in advertising revenue could be lost.
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They reckon that 90% of their advertising revenue from baseball each season is generated during post-season play.
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The station will carry religious, as well as documentary, news and drama material and will be funded by advertising revenue .
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Pan has been struggling financially: last year alone, advertising revenue fell by 20%.
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For the commercial sector, advertising revenue has represented an ever-growing pool of funds.
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The desire for advertising revenue , if pursued too vigorously, might well put those aims at risk.
space
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The downside to this is that they lose valuable advertising space on television programmes such as Saturday Superstore.
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These numbers sell high-price advertising space for the television people.
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Buying advertising space Television and radio advertising is a possibility.
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The explosion in advertising space has not been matched by demand.
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Readerships are carefully delineated by age, interests, and geographical area so that advertising space may he sold.
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It will indicate the magazines that sell employment vacancy advertising space .
television
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No amount of expensive television advertising can disguise that.
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Banks promoted such services by press and television advertising .
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In 1991 Sussex Stationers ran a large television advertising campaign, supplemented by newspaper and radio advertising to boost sales.
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Although in much television advertising there isn't much to say, it is still important to be able to write.
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A directive which comes into force next year will set rules on television advertising across frontiers.
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He wishes to support a television advertising launch with a selective direct mail campaign containing an introductory product offer.
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In both instances the allegations against the candidates lacked hard evidence and relied upon repetition through television advertising .
tobacco
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Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.
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The banning of tobacco advertising would be a great contribution to achieving what the United States has already achieved.
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A television ban on tobacco advertising went into effect in 1991.
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The second issue raised was the Government's stance on tobacco advertising .
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The bill will see all remaining forms of tobacco advertising phased out by the end of 1995.
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David Ashworth Parents fuming over bus posters A COUNCIL-owned bus company has been attacked for carrying tobacco advertising on school buses.
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Article 5 allows more stringent control of tobacco advertising by Member States if they wish.
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He should return to the targeting of tobacco advertising on young people.
■ VERB
launch
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The company is launching a hard-hitting advertising campaign to promote its PowerBook line of portable computers, Graziano said.
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The National Union of Teachers has launched a multi-million pound advertising campaign to win public backing for greater investment in education.
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When a new retail outlet is about to open, the company will launch an advertising and promotional campaign.
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He has criticised the Government for not launching an advertising campaign on the issue until the general election is called.
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As part of its brief, the working party will examine the moral and ethical considerations of launching an advertising campaign.
sell
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These numbers sell high-price advertising space for the television people.
spend
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Helene Curtis is to spend £5m advertising Finesse and Salon Selectives hair products.
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Will the Government spend advertising money to achieve that?
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We also spent a lot on advertising , and selected just a few really good author interviews.
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How much is spent on tobacco advertising ?
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The banks spend a fortune advertising themselves on television.
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Richard Buswell spent hundreds of pounds advertising for staff, but so few people applied that he had to look abroad.
use
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The more traditional local is used on the advertising .
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Firms may use advertising to defend their existing position or to signal to potential entrants that incursions will be challenged.
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Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.
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Likewise, public relations may use advertising to support or spearhead a publicity programme to reinforce messages.
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Streetwise Upper-Intermediate explores metaphors and proverbs; rhythm and stress; and the language of persuasion as used in advertising .
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The package handles text well and can be used to create advertising sheets and one-page layouts.
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To use advertising properly, it is important to find the answers to these questions.
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Music is also important, particularly when used in advertising and promotion.
PHRASES FROM OTHER ENTRIES
in medical/advertising etc parlance
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What is a prognosis in medical parlance ?
EXAMPLES FROM OTHER ENTRIES
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Are you interested in a career in advertising ?
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CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.
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Deutsch is the biggest advertising agency in the world.
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Sara is looking for a job in advertising or the media.
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The big cigarette manufacturers spend billions of dollars a year on advertising .
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The pop music industry's advertising is aimed at 18- to 25-year-olds.
EXAMPLES FROM CORPUS
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As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.
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He had decided upon an announcement to the effect that the Party was to sack its advertising agents.
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It is merely a statement about the desired results of the advertising , in terms of what the advertising is to communicate.
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Poster advertising is handled by outdoor contractors who run their own grading systems.
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Promotional variables include advertising , personal selling, sales promotion and publicity.
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The context of the particular medium, and the atmosphere it can create, can affect responses to the advertising .
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The second issue raised was the Government's stance on tobacco advertising .
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We are spurred on by advertising images that fun is for the young and fit.