Meaning of ADVERTISING in English

ADVERTISING

noun

COLLOCATIONS FROM OTHER ENTRIES

a law/accounting/advertising etc firm

She was offered a job with a law firm.

a media/marketing/advertising etc blitz

The campaign was launched with a nationwide publicity blitz.

advertising agency

ambient advertising

an advertising ban

Is an advertising ban a denial of freedom of speech?

an advertising slogan

The company has dropped its original advertising slogan.

an advertising/employment/travel etc agency

a local housing agency

an advertising/marketing/sales campaign

The store ran a television advertising campaign just before Christmas.

cigarette advertising

All cigarette advertising has been banned.

cinema advertising

a cinema advertising campaign for Levi jeans

subliminal advertising (= with hidden messages and pictures in it )

subliminal advertising

COLLOCATIONS FROM CORPUS

■ ADJECTIVE

free

It's like free advertising , so most companies co-operate.

local

There was certainly a distinct local advertising market available to support it.

So is assessing the effectiveness of local advertising .

A new budget of £1,500 for the next six months should be enough for local advertising .

national

Can not afford national advertising , so relies on verbal testimonials to expand business, so eager to please.

The dual colour technique has resulted in a renowned piece of photography which has been translated into quality national press advertising .

■ NOUN

agency

An engineering plant and an advertising agency are different and this difference will be reflected in their organisational design.

Two years ago, an advertising agency plastered the Paris Metro stations with posters featuring kissing couples for a soft drink promotion.

Saatchi and Saatchi, the advertising agency , has plunged into loss.

Presumably its resources were thought to have been supplanted by those of the advertising agency that helped the Conservative Party to power.

But then the managing director of the advertising agency responsible for the advertisement owned up.

ban

An advertising ban will save many children from being misled into thinking smoking is a smart, sophisticated practice.

For what other reason does he oppose a blanket advertising ban on tobacco?

Nevertheless, it has to be recognised that several interests may feel threatened by an advertising ban .

budget

There's going to be another hungry mouth to feed out of your advertising budgets come October.

A percentage of the takings is usually allocated to advertising: this is the advertising budget .

The Benson &038; Hedges advertising budget for 1988 was £5 million.

Only 0.3 percent. of the advertising budget is spent on electoral registration.

Applications software not only brings extra development costs but needs selling, which means hefty marketing and advertising budgets .

Many retailers today rely simply on jacket design and advertising budgets and never bother to read a text at all.

Kew currently has an advertising budget of £20,000, which does not include Wakehurst Place.

According to Yershon, this caution is reflected in pessimism over advertising budgets .

business

James Green, right, is twenty and is just starting out in the advertising business .

And Walsh piled on the pressure to get promises of advertising business .

Brainstorming on creative tasks has been a major activity in the advertising business where it began in the 1930s.

It aims to give writers and art directors a thorough grounding of the advertising business and valuable first-hand experience.

Married since college, they run a highly successful advertising business and appear to have the perfect marriage.

The whole rationale of a global advertising business is under question.

Costs ... Production costs, for all aspects of the advertising business , have become an increasingly major issue in recent years.

campaign

The government has started an advertising campaign that will draw attention to health hazards.

Police hope the bus advertising campaign will help heighten public awareness of Operation Blade.

That is no reason not to provide an advertising campaign to cover the whole of the country.

A very much smaller advertising campaign was therefore mounted in the press and on commercial television.

As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign .

It is however essential for the drinks industry to ensure that its advertising campaigns do not target vulnerable groups such as young people.

Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns .

Also it is hoped to monitor the current advertising campaign and to assess the reaction to diesel power.

cigarette

Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.

In addition, government policies need to be believable; banning cigarette advertising would almost certainly cut consumption.

This suggests they tend to pay more attention to cigarette advertising .

Michel Charasse has put forward an amendment which would allow cigarette advertising at the Grand Prix.

executive

There's a highly successful advertising executive , once handsome and athletic, now eaten away and ravaged.

Visual communication is not the exclusive domain of the graphic designer or the advertising executive .

Guppy and Marsh, son of a multi-millionaire advertising executive , each had £15,000 shares in Inca.

He was born in New York to an advertising executive and his journalist wife.

expenditure

How much should society view this advertising expenditure as a waste of resources?

Decisions about advertising expenditure will usually be made in conjunction with assessments about the position of the product in its life-cycle.

The main acquisition charges so deferred are direct advertising expenditure and costs associated with the telesales and underwriting staff.

Another approach to advertising expenditure is to base it on what the competition is spending.

For instance, the larger the sales force, the less the need for heavy advertising expenditure .

For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.

industry

The advertising industry was in deep recession.

Now there's no denying that 1991 was not a good year for the advertising industry .

The dispute was seen as an important test case in the advertising industry over the issue of staff and client defections.

The advertising industry is skilled in this kind of juggling.

Media Training leading to the development of media talent in the advertising industry remains a high priority for Express in 1992.

Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.

The annual ceremony recognises quality and achievement in all aspects of personnel advertising and is judged by representatives from the advertising industry .

But now the pressure will shift to revenues as the advertising industry environment sours.

revenue

Emap boosted profits by 50% to £14.8m in the six months to October 3, despite flat advertising revenue .

Between 200 and 300 new commercial stations could come on air in the 1990s and intense competition for advertising revenue is inevitable.

They also say up to £70m in advertising revenue could be lost.

They reckon that 90% of their advertising revenue from baseball each season is generated during post-season play.

The station will carry religious, as well as documentary, news and drama material and will be funded by advertising revenue .

Pan has been struggling financially: last year alone, advertising revenue fell by 20%.

For the commercial sector, advertising revenue has represented an ever-growing pool of funds.

The desire for advertising revenue , if pursued too vigorously, might well put those aims at risk.

space

The downside to this is that they lose valuable advertising space on television programmes such as Saturday Superstore.

These numbers sell high-price advertising space for the television people.

Buying advertising space Television and radio advertising is a possibility.

The explosion in advertising space has not been matched by demand.

Readerships are carefully delineated by age, interests, and geographical area so that advertising space may he sold.

It will indicate the magazines that sell employment vacancy advertising space .

television

No amount of expensive television advertising can disguise that.

Banks promoted such services by press and television advertising .

In 1991 Sussex Stationers ran a large television advertising campaign, supplemented by newspaper and radio advertising to boost sales.

Although in much television advertising there isn't much to say, it is still important to be able to write.

A directive which comes into force next year will set rules on television advertising across frontiers.

He wishes to support a television advertising launch with a selective direct mail campaign containing an introductory product offer.

In both instances the allegations against the candidates lacked hard evidence and relied upon repetition through television advertising .

tobacco

Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.

The banning of tobacco advertising would be a great contribution to achieving what the United States has already achieved.

A television ban on tobacco advertising went into effect in 1991.

The second issue raised was the Government's stance on tobacco advertising .

The bill will see all remaining forms of tobacco advertising phased out by the end of 1995.

David Ashworth Parents fuming over bus posters A COUNCIL-owned bus company has been attacked for carrying tobacco advertising on school buses.

Article 5 allows more stringent control of tobacco advertising by Member States if they wish.

He should return to the targeting of tobacco advertising on young people.

■ VERB

launch

The company is launching a hard-hitting advertising campaign to promote its PowerBook line of portable computers, Graziano said.

The National Union of Teachers has launched a multi-million pound advertising campaign to win public backing for greater investment in education.

When a new retail outlet is about to open, the company will launch an advertising and promotional campaign.

He has criticised the Government for not launching an advertising campaign on the issue until the general election is called.

As part of its brief, the working party will examine the moral and ethical considerations of launching an advertising campaign.

sell

These numbers sell high-price advertising space for the television people.

spend

Helene Curtis is to spend £5m advertising Finesse and Salon Selectives hair products.

Will the Government spend advertising money to achieve that?

We also spent a lot on advertising , and selected just a few really good author interviews.

How much is spent on tobacco advertising ?

The banks spend a fortune advertising themselves on television.

Richard Buswell spent hundreds of pounds advertising for staff, but so few people applied that he had to look abroad.

use

The more traditional local is used on the advertising .

Firms may use advertising to defend their existing position or to signal to potential entrants that incursions will be challenged.

Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.

Likewise, public relations may use advertising to support or spearhead a publicity programme to reinforce messages.

Streetwise Upper-Intermediate explores metaphors and proverbs; rhythm and stress; and the language of persuasion as used in advertising .

The package handles text well and can be used to create advertising sheets and one-page layouts.

To use advertising properly, it is important to find the answers to these questions.

Music is also important, particularly when used in advertising and promotion.

PHRASES FROM OTHER ENTRIES

in medical/advertising etc parlance

What is a prognosis in medical parlance ?

EXAMPLES FROM OTHER ENTRIES

Are you interested in a career in advertising ?

CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.

Deutsch is the biggest advertising agency in the world.

Sara is looking for a job in advertising or the media.

The big cigarette manufacturers spend billions of dollars a year on advertising .

The pop music industry's advertising is aimed at 18- to 25-year-olds.

EXAMPLES FROM CORPUS

As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.

He had decided upon an announcement to the effect that the Party was to sack its advertising agents.

It is merely a statement about the desired results of the advertising , in terms of what the advertising is to communicate.

Poster advertising is handled by outdoor contractors who run their own grading systems.

Promotional variables include advertising , personal selling, sales promotion and publicity.

The context of the particular medium, and the atmosphere it can create, can affect responses to the advertising .

The second issue raised was the Government's stance on tobacco advertising .

We are spurred on by advertising images that fun is for the young and fit.

Longman DOCE5 Extras English vocabulary.      Дополнительный английский словарь Longman DOCE5.