noun
COLLOCATIONS FROM OTHER ENTRIES
a legal/mathematical/marketing etc concept
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Democracy is a very important political concept.
a marketing consultant (= one who gives advice on how to advertise and sell a product )
a marketing strategy
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The firm is considering a change in its marketing strategy.
a media/marketing/advertising etc blitz
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The campaign was launched with a nationwide publicity blitz.
an advertising/marketing/sales campaign
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The store ran a television advertising campaign just before Christmas.
direct marketing
guerrilla marketing
mass marketing/entertainment etc
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a mass marketing campaign
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Email has made mass mailings possible at the touch of a button.
the finance/marketing/design etc department (= in a company )
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He worked in the sales department of a small software company.
viral marketing
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You can reach more potential customers by using viral marketing techniques.
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
direct
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Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.
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A direct marketing channel moves goods directly from manufacturer to consumer.
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In the case of direct marketing the immediate purchaser may be the actual consumer.
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Channel A represents a direct marketing channel.
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In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
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In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing .
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A computer database and direct marketing mail shots are among ideas under consideration.
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Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.
global
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Subject for a global marketing information system Subject area Comments A Market information 1.
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Research can help a company to develop its global marketing strategy.
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Max intended to aim at global marketing .
important
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Weighing up the competition is an important part of marketing .
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Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.
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Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.
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The most important marketing device in the industry has nothing to do with skiing at all.
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The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
international
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Who should control international marketing research?
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Secondary data Secondary data provide an excellent starting point for many international marketing research projects.
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One is to create national - preferably international - marketing and distribution networks.
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Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.
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It can be carried out by: in-house staff or an international marketing research organisation.
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To determine the most appropriate international marketing strategy, products could be plotted on a chart similar to that below.
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Problems with international marketing research Instead of analysing just one national market, international marketing researchers must analyse a number of national markets.
joint
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It is appropriate that this is done through the relevant Tourist Boards and their overseas joint marketing schemes.
new
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Under the new marketing strategy, Cray Computer will offer the Cray-3 in two-, four- and eight-processor configurations.
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So one would image that the latest new fangled marketing initiative at Vaux-owned Swallow Hotel in Gateshead gets his backing.
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Perhaps the most important is the new concept of marketing - a logical approach to selling which turns old practices upside down.
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In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
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Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.
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An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.
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Agency's new driving force A CHESHIRE-based advertising agency has landed a new campaign, marketing Lada cars.
vice
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Solbourne Computer Inc's vice president of marketing , Travis White, has resigned from the company for personal reasons.
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The same applies for the post of Sun Microsystems Computer Corp's vice president of marketing .
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Vice president of sales Tony Giannelli has gone to start-up OpenBook as vice president of marketing .
worldwide
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Geographic segments are also important in rendering manageable a worldwide export marketing activity.
■ NOUN
activity
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But they need to specialise, be creative and target their marketing activities effectively, as well as offer other higher margins services too.
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New products and increased marketing activity are key to Waterford Crystal gaining market share at profitable margins.
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This is particularly true of statistics covering the marketing activities of the company.
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Similarly, Colleges were involved with income-generating and marketing activities to some extent.
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Geographic segments are also important in rendering manageable a worldwide export marketing activity .
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Only 13 percent thought marketing activity would be left to each individual country.
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Detailed information on the marketing activities of these firms will allow an examination of the role of marketing in the innovation process.
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With sectorisation they have lost most of their planning, commercial, and marketing activities .
agreement
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The institute has approached Fukuvi Chemicals to negotiate a marketing agreement to manufacture the product commercially.
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There will be additional effects as a result of these marketing agreements .
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Rhône-Poulenc and Roussel Uclaf have signed development and marketing agreements in the area of crop protection.
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Iberia hopes to do that through a marketing agreement with Carnival Airlines, a 14-aircraft carrier based in Fort Lauderdale.
campaign
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Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.
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But the marketing campaign conflicts directly with the government's latest hard-hitting message for drink-drivers.
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His flashy marketing campaigns have done little for the success of Midland's new products.
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Marketing Records Singles released by major, established artists often benefit from a substantial marketing campaign , with posters and media advertising.
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The release of a single by a new act doesn't usually result in a major marketing campaign .
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Meanwhile an intense marketing campaign will continue to interest overseas investors in the 18.5 percent of the issue earmarked for sale abroad.
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While this information has potential for contemporary target marketing campaigns , it would be immensely valuable to historians studying late twentieth-century Britain.
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Blue Rondo was the instant vision of a marketing campaign .
company
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It is a privilege to be leading one of the world's foremost marketing companies with its splendid portfolio of brands.
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Mr Grant said the prizes had been awarded by a marketing company with which Sutton Hall was no longer associated.
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Whilst this may be attractive for the marketing companies it is of very little help to the consumer.
concept
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The generic label shareware covers a marketing concept rather than a particular brand of software.
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Organizations do not all subscribe to the marketing concept .
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Obviously, where the marketing concept prevails, the likelihood of serious conflict is reduced, and vice-versa. 8.
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What are the implications for a business organization of adopting the marketing concept ? 2.
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The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
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The marketing concept takes the view that the most important stakeholders in the organization are the customers.
department
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The objectives of a marketing department are directed towards the attainment of corporate aims, such as profitability growth and social responsibility.
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The programme developers and marketing departments must be more outward-looking.
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The association's own quantity surveyor and marketing department made detailed investigations.
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But what we see increasingly is the series which is the brainchild of a designer or a marketing department rather than of horticulturists.
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Ken joins as operations manager responsible for the marketing department .
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You are unlikely to find a word processor on your desk or fully computerised accounts, research and marketing departments .
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We can now turn to the possible conflicts that can occur between the marketing department and other departments.
director
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He was, we gathered within seconds, the marketing director of a record company, and he knew everybody.
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So the marketing director enters a coalition with the research director to pressure the boss to allocate more resources to product design.
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The dire warning came yesterday from Stansted Airport's marketing director Colin Hobbs.
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But for this marketing director it's done.
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But marketing director , Steve Kuzio, was also a keen Koi-keeper.
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He was formerly sales and marketing director of Stuart Cabeldu Catering Group.
effort
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The overall design of your reports is an important part of your marketing effort .
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Not surprisingly, therefore, most marketing efforts concentrate predominantly on satisfying people's wants.
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The Profitboss supports this marketing effort and so does his team.
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Initially, however, an intensive marketing effort will be required.
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Yet few organisations adjust their marketing effort and their management priorities accordingly.
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That's all part of his marketing effort .
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This involves the way these firms perceive their marketing effort .
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Shares, goes the patter, are products like any other and so deserve the same marketing effort .
executive
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But he had given it all up and returned to the business world as a marketing executive .
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According to Bradford-based marketing executive Caroline Powell, the trend is towards mixed colours with a more natural emphasis.
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The union of environmentalist and marketing executive was both innovative and shocking.
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She is now marketing executive for the new look Yorkshire Country Cricket Club.
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Initially, in-depth personal interviews will be held with a sample of senior marketing executives from a wide range of industries.
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These interviews will be followed by a large-scale postal survey of a nationally representative sample of marketing executives .
function
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The question of conflict within the marketing function has already been touched on.
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What is market research, and why does it play an important role in the marketing function ?
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In large de-centralised organizations, the marketing function may be split between sub-divisions and corporate headquarters. 14.
man
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Guha is a curious mix of a marketing man .
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The marketing men gradually got in charge and now their corporate thinking and fear can kill any project.
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The problem has not been the product - as the marketing men might describe Mr Major - but the packaging.
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Presentation Graphics Hardware Desktop publishing is dead, or so the marketing men would have us all believe.
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Foster left Oxford with a degree in chemistry and straight away became a practical marketing man .
manager
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Michael Coward has become trade marketing manager for the same divisions and will eventually be responsible for Johnson Brothers' similar activities.
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Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.
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Stuart Attwood has joined Mensa Publications as marketing manager .
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People in advertising Most people connected with the business have titles such as marketing manager , copywriter, or research assistant.
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According to regional marketing manager David Asquith the contract was clinched in the face of stiff competition.
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I discovered later he was the marketing manager of a company that sold agricultural fertiliser.
mix
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The marketing mix is a central feature of an organization's tactical plan for a particular market.
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Distribution is a key pan of any marketing mix .
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The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix .
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The role of the marketing mix is to move objectives and plans into the reality of implementation and achievement.
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The promotion aspects of the marketing mix vary slightly between consumer markets and industrial markets.
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Pricing is a very flexible element in the marketing mix and enables firms to react swiftly to competitive behaviour. 20.
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The selling effort is not just confined to the Promotion element in the marketing mix .
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The trend towards non-price competition requires firms to evaluate their own methods of assembling the marketing mix for their markets.
plan
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We are constantly aware of changing market conditions and the need to continually update our marketing plans .
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Does this mean that these marketing plans have failed?
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This included the design of our marketing plan .
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Examples of strategic information include board papers, product and marketing plans , financial reports, etc.
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There was no feasibility study and no proper marketing plan .
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There were no marketing plans nor sales projections.
ploy
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A neat marketing ploy , and a good way of interesting children in aviation.
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But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.
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A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.
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New York drug dealers seem to go in for sophisticated marketing ploys .
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This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy .
product
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Indeed, according to Booth, it is only in the last couple of years that it has focused on product marketing .
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Ian Schmidt, Object Design's product marketing director, says the software will be sold jointly by the companies.
research
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The last-mentioned - marketing research agencies - play a significant role in the whole area of marketing research.
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Who should control international marketing research ?
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International marketing research in the gathering of information from search activities into international markets.
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A corporate role could just be confined to the provision of specialist services, such as marketing research and specialist advertising advice.
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Chapter 35 outlined the key features of marketing research .
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A function of marketing research is to provide information that will help opportunities to be identified, evaluated, compared and selected.
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Secondary data Secondary data provide an excellent starting point for many international marketing research projects.
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It can be carried out by: in-house staff or an international marketing research organisation.
service
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His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service .
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Our direct marketing services , established in 1988, have also grown considerably.
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The magazine Campaign reckons that sales promotion agencies are outperforming every other marketing services sector.
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She had been named regional marketing services manager and expected the job to be confirmed.
strategy
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The process can, of course, be elaborated, on the basis of a suitably detailed marketing strategy .
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Do firms employ investment related marketing strategies ?
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Using a specific example, show how opinion leaders might be identified and influenced through a marketing strategy .
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Mr Brown is responsible for marketing strategy , programme development and quality control, while Mr Morse will administer day-to-day operations.
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The marketing strategies of banks have been aimed in some cases at attracting young customers, especially the student market.
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But only 11-12 percent had prepared a formal marketing strategy or employed a marketing consultant in the past year.
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Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.
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Companies must target significant sectors for their world marketing strategies to attack.
support
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The introduction of eight mainstream products was accompanied by seminars in four countries and a comprehensive package of marketing support material.
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Given the right level and mix of marketing support , a significant market opportunity can be created.
team
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Each month, the company's new products are presented to the sales people by the marketing teams .
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The marketing team goes out and finds 20 odd systems on which to sell it.
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It's been a difficult time for the sales and marketing team at Thame in Oxfordshire.
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Our newly created marketing team has identified customer requirements in major markets as well as helping us to redevelop our corporate image.
technique
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In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique .
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Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.
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Corporate entertaining was considered the single most effective marketing technique by 14 percent of businesses.
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Shareware is the most modern of all marketing techniques used in the computer industry today.
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Watch straps were like a cottage industry, so we adopted the marketing techniques of a baked beans company.
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So marketing techniques will prove crucial.
■ VERB
develop
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Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.
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Research can help a company to develop its global marketing strategy.
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But it is not just the fertilizer side which is developing the business with marketing innovation.
provide
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An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.
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His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.
EXAMPLES FROM OTHER ENTRIES
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Car safety is a hot marketing topic.
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Holbrook has a position in marketing for a large department store.
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The business course includes classes on marketing .
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The reason their cars sold so well was that they had a brilliant marketing strategy.
EXAMPLES FROM CORPUS
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Ever since the World Health organisation approved an infant-formula marketing code in 1981, everyone else wants one too.
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In the long run, however, adroit its marketing , takeover may be the only solution.
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Invariably, marketing people are more senior, and win the argument.
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It is, of course, assumed that all other marketing factors remain constant in their impact on sales.
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My grades were excellent and I had had hands-on work experience with marketing agencies in the West End.
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The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.
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To identify the complex yet crucial inter-relationships between customers and their characteristics demands sophisticated statistical and marketing knowledge.