noun
COLLOCATIONS FROM OTHER ENTRIES
tactical move/decision/ploy
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a tactical decision to send in troops
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
political
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Critics say the program is unrealistic and a political ploy .
■ NOUN
marketing
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A neat marketing ploy , and a good way of interesting children in aviation.
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But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.
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A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.
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New York drug dealers seem to go in for sophisticated marketing ploys .
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This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy .
EXAMPLES FROM OTHER ENTRIES
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He's not really ill, it's just a ploy to make us feel sorry for him.
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The ploy didn't work.
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The religious element of their election campaign was a cynical ploy .
EXAMPLES FROM CORPUS
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A neat marketing ploy , and a good way of interesting children in aviation.
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But his main ploy was to portray Weld as a friend of the rich eager to reduce educational opportunities for ordinary citizens.
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Certainly Mosley's constant harping on the theme of left-wing intimidation was a fairly effective recruiting ploy throughout the 1930s.
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It is a ploy , but he had good reason to believe it would be an effective one.
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This ploy should give the stockmarket a boost.
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Using government subsidies to increase local authority rents is not a new ploy .
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Why give her the satisfaction of knowing her ploy had succeeded?