noun
EXAMPLES FROM CORPUS
▪
A USP is not a luxury-it is a necessity.
▪
A unique brand with a powerful USP must be carefully created to offer a relevant solution to a perceived consumer need.
▪
All the recognition occurred because he spent the time to make his restaurant unique with a powerful, relevant USP .
▪
As an entrepreneur, you will need to develop your own USP .
▪
Exhibition stand personnel must be able to communicate the USP of the products and have a sound commercial and technical knowledge.
▪
Many major companies employ a powerful USP to build their business, as do most successful entrepreneurs.
▪
The USP of a large piece of complex machinery can possibly only be communicated by the potential customer viewing the machinery working.