as·pi·ra·tion·al /ˌæspəˈreɪʃ ə nəl, ˌæspɪˈreɪʃ ə nəl/ BrE AmE adjective
1 . having a strong desire to have or achieve something:
aspirational young women
2 . something that is aspirational is wanted by people because they connect it with wealth or success:
The advertisements had an aspirational look, using silk and pearls.