cloak ‧ ing /ˈkləʊkɪŋ $ ˈkloʊ-/ BrE AmE noun [uncountable]
the practice of giving false information about what is on a website to a ↑ search engine (=the computer program that finds the information people ask for on the Internet) . This is usually done to attract a lot of people to the website because the false information contains words that people often type into a search engine when using the Internet.