com ‧ pet ‧ i ‧ tive ‧ ness /kəmˈpetətɪvnəs, kəmˈpetɪtɪvnəs/ BrE AmE noun [uncountable]
[ Word Family: noun : ↑ competition , ↑ competitor , ↑ competitiveness ; adjective : ↑ competitive ≠ UNCOMPETITIVE , ↑ competing ; verb : ↑ compete ; adverb : ↑ competitively ]
1 . the ability of a company, country, or a product to compete with others:
New machinery has enhanced the company’s productivity and competitiveness.
Europe’s competitiveness in international markets
2 . the desire to be more successful than other people:
Her enthusiasm and competitiveness rubbed off on everyone.